BOARD OF DIRECTORS






Small city boy to the west.
Arthur Tan Heong Chuan
Executive Chairman & Inventor
Arthur Tan, a visionary inventor with a passion that has fueled more than three decades of groundbreaking research. His journey has been dedicated to shaping advanced plasma machines, a field where he not only excels but also pioneers cost-effective alternatives to benefit a range of industries. Notably, he's the mastermind behind the world's pioneering Plasma Oven for Food Detox and holds multiple patents for his ingenious designs. These accomplishments have rightfully earned him recognition that spans across various sectors.
In 2003, he co-founded Asia Pacific Plasma Limited (APPL) in Taiwan, specializers in plasma equipment, semiconductor, soft board, footwear, medical products and other professional fields more than 10 years of practical experience and has a good reputation.
He strongly develop home-style and factory-type plasma equipment that can be applied to various foodstuffs such as vegetables, fruits, tea and all have positive effects on reducing pesticide residues. Microorganisms contamination and surface impurities for reducing food safety risk.
The application of plasma device in food industry is a pioneer. It Is not only glory of the Company, but also a highlight of food industry innovations.
Now, Arthur has set his sights on a remarkable endeavor: introducing his transformative Plasma technology onto Malaysian soil. Collaborating closely with his team, they are poised to join forces with local authorities and forward-thinking investors. Their united mission is to propel Malaysia's economy to new heights and position it as a nucleus for innovation and technological advancement. Their aspirations also extend beyond economics; they aim to nurture a greener environment and contribute positively to society.
Arthur Tan Heong Chuan
Executive Chairman & Inventor
Dato’ Lai Kay Lee
Executive Vice Chairman
An entrepreneur who kickstarted his journey in the exciting world of marketing and development. With more than 40 years of experience under his belt, he has mastered the art of business setup and operation. Not just limited to his own ventures, Dato’ Lai Lay Lee also holds the position of Director in his company. On top of that, he's proudly leading the way as the Chairman of the SME Association of Malaysia in Perlis, showing his dedication to growing businesses and fostering collaboration.
Dato’ Lai Kay Lee
Executive Vice Chairman
Saffie Bakar
Executive Director and Founder Director,
JMN, SMP, AMP, PJK.
Executive Director and Founder Director since 1994,
He graduated with a B.A. (Honors) majoring in Geography in 1977 and subsequently received a Postgraduate Diploma in Public Administration (DPA) from the Faculty of Economics and Administration (FEA), University of Malaya, Kuala Lumpur, Malaysia in 1978. In 1988, he obtained his MBA from the United States International University (USIU)(ALLIANT) in San Diego, California, USA sponsored by Malaysian Federal Government Fellowship under the government officers in service training program (JPA)(PSD).
He has more than 48 years of experience specializing in top management with extensive knowledge and skills in industrial project planning and project management, business development, corporate strategy, internal auditing, risks management, corporate governance, property development, human resources management, gold and copper mining exploration, Cross Border Investment (CBI), Foreign Direct Investment (FDI), corporate advisory transactions including Privatization, Initial Public Offering (IPO), Reverse Takeovers (RTO), Mergers and Acquisitions (M&A) and General Offer (GO).
He was attached to the Perlis State Government, Malaysia from May 1978 to August 1983, during which he served as Director of Perlis State Economic Planning Division. He joined Perlis State Economic Development Corporation (SEDC) in September 1983 as Business Development Manager until his optional retirement from the government service in August 1994. Between Sept.1994 to Dec.2016 (23 years), he was the Corporate Advisor to Shorubber (Malaysia) Sdn Bhd, a wholly owned subsidiary of SHOWA Group, a Japanese owned brand manufacturer (OBM) and one of world largest manufacturer and exporter of industrial gloves.
He had undergone numerous training programs with the World Bank, UNDP, UNCTC, University of California, Berkeley, USA, University of Hong Kong and Catholic University of Leuven, Belgium.
Between August 1978 and March 1981 (2 years 7 month), he also received in house training in the “State and Rural Development Project” (SRDP), which was funded by the Malaysian Ministry of Economics Affairs (MEA)(formerly known as EPU/PM Dept.) and organized by UNDP and the World Bank. He became a Local Counterpart to the Regional Planning Advisor, the Industrial Project Advisor and the Infrastructure Project Advisor who are all World Bank experts.
He is a Chartered Audit Committee Director (CACD) of The Institute of Internal Auditors (IIA,USA) (Malaysian Chapter - IIAM) since 2008, a Central Committee Member of Malaysian Exporters Association (MEXPA) and also a life member of Malaysian Drug Prevention Association since 1979. He served as Co-Chairman of the Special Task Forces to Facilitate Business (PEMUDAH) for Perlis State (2009-2019).
He previously served as the Chairman of Board of Directors of MESB Berhad (2004-2019) and EKA Noodles Berhad and as the Independent Non-Executive Director of Scanwolf Corporation Berhad and G3 Global Berhad. Currently, he is a Non-Independent Non-Executive Director of AE Multi Holdings Berhad (AEM) which he is a member of the Board of Directors since 2005.
Mobile & WA: +6012 421 5288.
E-mail: saffie88@gmail.com
Saffie Bakar
Executive Director and Founder Director,
Jeon Eun Jin, Jimmy
Director at Arthur Sun (Korea) Pte Ltd
Serves as our Director at Arthur Sun (Korea) Pte Ltd. He holds a Master of Arts degree from Yong Nam University in the Department of Sociology, showcasing his academic prowess and analytical skills. With over 15 years of experience in the art of handcrafted coffee, Jimmy brings a unique blend of expertise in teaching and business management to the table. His journey in the coffee industry has honed his abilities to deliver excellence in customer service, product quality, and operational efficiency. Jimmy's role extends beyond coffee as he undergoes specialized training to support Arthur Tan's vision for overseas operations. His recent inclusion in the Plasma Technology team marks a pivotal moment, where boundless opportunities await exploration. Together with his team, Jimmy is driven by knowledge and passion, aiming to create a future where health and progress converge, paving the way for a brighter tomorrow.
Jeon Eun Jin, Jimmy
Director at Arthur Sun (Korea) Pte Ltd